Michelle
Reggae superstar Chronixx is on a high right about now.
His 2017 song titled ‘I Can’ from his much-acclaimed Grammy-nominated album Chronology, is now the soundtrack for British fragrance and lifestyle house Jo Malone London’s latest advertising campaign. Chronixx now joins the ranks of Jamaican megastars such as Jimmy Cliff and Dawn Penn, whose songs have either been used to boost awareness or increase sales.
The perfume and scented candle brand was founded by Jo Malone in 1983 but has been owned by Estée Lauder since 1999. The brand is known for its expensive perfumes, luxury candles, bath products, and room scents. Jo Malone is available in 22 countries and territories.
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